RMPM UTM Express

Website URL *

Shortlink Domain

Choose which domain to use for your shortlink

Custom Short URL (optional)

go.rmpbs.org/

Leave blank for auto-generated. Letters, numbers, hyphens, and underscores only.

Campaign Source (recommended)

Identifies where the traffic is coming from (e.g., social platform, newsletter)

Campaign Medium (recommended)

Chosen from a fixed list so traffic lands in the right GA4 channel. Use referral for partner sites and paid_social for paid social ads.

Campaign Name

Specific campaign name (use underscores instead of spaces)

Campaign ID (utm_id) (optional)

Used by GA4 to key the campaign and to join non-Google ad cost data. Leave blank and it reuses the campaign name.

Campaign Term

Keywords associated with the campaign

Campaign Content

Differentiates links pointing to the same URL (e.g., position in email)

Advanced Options

Campaign Group

Group related links together for roll-up reporting

Link Expiration (optional)

Link will show an "expired" page after this date

Social Preview Title (optional)

Title shown when this shortlink is shared on social media

Social Preview Description (optional)

Social Preview Image URL (optional)

Bulk CSV Upload

Upload a CSV with columns: url, source, medium, campaign, utm_id, term, content, shortlinkDomain, customSlug. Only url is required.